Sofia recently moved to a new city to start a new job. She didn’t know anyone in her neighborhood, but she quickly became friends with one of her neighbors, Jenny. Sofia found out that Jenny is very talented at making clothes and jewellery and has a small online store with a modest group of customers. Sofia supported her new friend by purchasing items and even modelled some pieces on her own Instagram account. One day, Sofia noticed that Jenny had added the descriptor “Latina-owned small business” to her site. Sofia was surprised because Jenny is not Latina. Sofia is herself Latina and does not understand why Jenny, a white woman, deemed it necessary to advertise her brand as Latina-owned. After confronting Jenny about the descriptor and receiving an uninspired explanation, Sofia is not sure what to do.